Growth Marketing Manager

Be aware that this position is can be completely Remote but for legal reasons you should be domiciled on one of our legal entities: Germany, Austria, Netherlands, France, UK, Spain or Cyprus. You can also work from our main office in Berlin. 

Tomorrow University is a next generation University for Impactful Careers.

In our transition to a sustainable society, education is the crucial lever. That’s why we build a university that educates and empowers the change makers of tomorrow. We deliver accredited degree programs designed to build up 21st century competencies and provide a world-class network of experts to set our learners up for impact. A remote-first learning environment driven by technology and AI enables flexible and personalised learning from wherever you are.

We are the first EdTech startup in Europe with a full state-recognised university license and are proud to be one of the Top 20 EdTech startups in the world.

Our inspiration

We firmly believe that the key to transforming education lies in reimagining how we teach. At Tomorrow University, we're breaking away from the old, teacher-centered model of traditional universities, and we're embracing a student-centric approach. Our aim is to provide our students with a unique opportunity to acquire essential skills and a mindset that will enable them to create global impact through a vast network of change-makers.

Our mission

At Tomorrow’s University, we leverage science and technology for effective learning and foster a global community for continuous growth and impact. With us, students learn by applying their knowledge to real-life challenges and interacting with world-class educators, mentors, and partners from all around the world.

Role Overview:

The Growth Marketing Manager is responsible for creating and executing strategies to increase Tomorrow University’s customer base, revenue, and brand presence. This role involves developing and executing customer acquisition campaigns to drive growth, employing data-driven decision-making, experimentation, and optimization strategies. We are looking for a highly data-driven, entrepreneurial individual with a hands on approach to all aspects of growth marketing, performance campaigns and conversion rate optimization.

Key Responsibilities:

Growth Marketing Strategy:

• Find innovative ways to drive and scale customer acquisitions through detailed data analysis and strategic development, optimizing the acquisition funnel from awareness to action.
• Develop ROAS driven growth marketing strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to convert.

Demand Creation & Lead Generation:

• Own, develop and drive performance across paid acquisition channels (SEA, Social, Affiliate), overseeing ad development, testing, and optimization.
• Utilize data insights to inform campaign improvements, guide product development, and recommend optimizations for scalable marketing strategies and channels.
• Collaborate on enhancing performance of non-paid acquisition channels (direct, organic search, organic social, referral) alongside SEO, content, and social media efforts.
• Design & optimize lead journeys that assure prospect progression down the funnel.
• Take charge of website conversion, and ongoing testing for conversion rate optimization across funnel stages, acting as a conversion funnel expert to identify growth opportunities and obstacles.
• Work with sales to optimize the pipeline, leveraging data for demand acquisition, acceleration, and expansion.
• Assume ownership of Tomorrow University website lead capture- and landing pages for optimized lead conversion.
• Create, test, and optimize landing pages and other opt-in options to enhance performance (Webflow, Instapage).
• Develop and implement mid-funnel strategies that nurture leads from initial engagement through to opportunity creation, aligning closely with sales to ensure seamless transition and high conversion rates.

Tracking & Reporting:

• Assure effective tracking for all new lead generation channels.
• Measure, report and analyze data (Google Ads, Google Analytics, SEM Rush, HubSpot, and Paid campaign tools)
• Prioritize, test, and evaluate lead generation channels through data-driven experiments.

Cross-functional Collaboration:

• Manage and collaborate with contractors (i.e. PPC Agency, Webflow Developers)
• Work cross-functionally with our Marketing, Sales, Tech teams to successfully launch campaigns that impact the wider Revenue Team.

For us, this is also very important:

• Independent work capability
• Cross-functional teamwork
• Effective communication at all levels
• Integrity, Curiosity & Growth
• Initiative, Proactivity, and Enthusiasm
• Eagerness to learn and a commitment to execution
• Passion for Sustainability, Entrepreneurship & Technology.

Key Qualifications:

• Minimum 5 years' experience in performance marketing and proficient with all major ad platforms (Google, Meta, LinkedIn, TikTok ...).
• Demonstrated track record of operating within multiple areas including paid acquisition, landing pages, email and content.
  
  
• Technical knowledge of implementation and tracking with technologies such as Hubspot, Google Suite (AdWords, Analytics, Google Tag Manager), LinkedIn Ads, Hotjar and Zapier.
  
• Hands-on experience with web analytics and A/B testing tools.
  
• Ability to build landing pages in CMS systems (webflow)
  
• Ability to analyze and structure data, turn data into insights, and insights into actions. SQL proficiency is a great asset.
  
• Excellent communication skills in English.

Our Benefits:

• Work wherever you are and whenever you want: Our flexible work environment will give you the freedom to work from everywhere and whenever you want. The company will cover co-working space costs to meet, mingle and work in different locations;
• Grow and develop yourself: Every teammate can learn for free at Tomorrow University plus we have a needs-based budget approach - We fund proper resources on training, mentoring, and books to provide relevant knowledge and support the professional development of our employees;
• Travel the world with us: Twice per year, the whole team meets for a 1-week Workation at a different place around Europe;
• 25 days of Vacation plus public holidays based on where you are located;
• Well-being and Team building activities such as online Yoga Classes, online Coffee breaks, Informal Friday drinks sessions, and much more!

Do you care about education and impact? Grow with us and shape the education space!

At Tomorrow University, we believe in the power of you and your own merit much more than we believe in degrees! Sounds weird for an education provider? That's Tomorrow University!